Introduction to “What to do with the business cards you collect”
Business cards are great tokens that you might receive at a convention or meeting. However, it is not always clear what is the best course of action once you have them. Let us take a look at what to do with the business cards that you collect.
Identify the card
Once you collect the business cards, they should be identified. Did I ask for this business card? If I asked for the business card, then obviously through the conversations I had with them, there was some level of interest in regard to doing business together. These cards should be labeled as a high priority because I saw some potential with this person. Perhaps my boss wanted me to specifically inquire about a product or service.
On the other hand, did someone give me their business card? Chances are, if someone just handed me their business card, it is because they just wanted to sell me something, or they needed to collect cards to show their boss that they worked the room. It’s very much worthwhile to keep these cards as well, although you’re not entirely sure how you ended up with it in the first place. Feel free to send a follow-up email to discuss the relevant business matter.
Enter the card in a system
Once the business cards are collected, they can be entered in a CRM or maybe just Outlook. These contact systems allow you to create categories where you can classify the cards by business organization or any category you may see fit. At the very least, you will want to record when and where you received the card. Nothing is worse than a directory full of business cards and no recollection of when you got them. A proper history of cards will make follow up emails or phone calls so much easier.
Once the cards are in your system, you should be able to email the contact and send a “nice to meet you at the event” message. Do not try to sell them anything on the first email. You can follow up with a phone call after and go from there. Remember, a business card is anything but a formal invitation or connection. As you likely know, you are handing out hundreds of these cards at chambers or business events. The card is the first step towards further business and should be treated as such. This is why it is so valuable to jot down any details about the giver in the heat of the moment. When you’re sifting through your received cards, it’s hard to remember the order of events.
Conclusion
It’s been proven that the less you try to sell, the more you will sell in the long run. Relationships are key, so create relationships and trust, and the sales will come. Keep all the business cards you collect and contact these people as appropriate.
Wilson Alvarez is a Technology Evangelist residing in Miami, Florida. With extensive experience in his field, he educates his tribe (you) and enjoys taking his clients to the next level. Gallup says: Mr. Alvarez is an Activator, Futuristic, Relator, Ideation and a WOO!” If you are interested in taking your business to that next level via his Platform Builder Technology, info@wilsonalvarez.com may be the key to that path. You can also reach Wilson Alvarez at 888-945-7550.