Making you an expert in your field
“Some people probably have already reached impressive proficiency in their skills, but they don’t know how to get people to know of them.” – Wilson Alvarez
How can you become a knowledgeable expert in your field? As you start to increase your visibility, people will start trying to reach you out as an expert. Here are a few strategies that you can use to make your image more visible, especially in the digital world.
Using a Story-Telling And Marketing
Have you dealt with a few clients already? Even if people don’t recognize your authority yet, you can solve that by constantly showing proof to people. If you are looking to monetize your expertise, get as many high-quality testimonials from previous customers.
What if you haven’t met your first client yet? A strategy that some professionals use is working for free for your first group of people. Remember that people feel uncertain because they don’t know you. Why would they want to deal with the risk of paying money?
Let people realize what you are worth. Once you close these initial deals, focus on showing your best skills and getting them the best results possible. If you are actually an expert, they will be so happy that they will like to share the experience with others.
Whenever someone discovers you, they will see the success stories of your past customers. It can work even better when you include influential people in your testimonials.
Creating Curated Content
Apart from adding success stories to your website, it is effective to create a blog where you solve the most common problems people have. When you write relevant content for others, they automatically perceive yours with more respect, trust, and admiration.
Mind that not all your followers think the same way. Each person uses a different communication format: social media platforms, website articles, video-blogs, live Q&As, and so on. The more you listen to the people you want to help, the more they will value your expertise.
Interacting With Social Communities
Are you constantly improving your expertise? Then, your ideal customers would love to access you easily to learn from the best source. Professionals have started to create private groups on websites and social media to gather like-minded people.
Inversely, experts can visit other online communities and help strangers with their personal problems, demonstrating your skills. If you leave a reference to visit your community or website, people will want to know about you because you helped them.
The same applies to live networking events. In these business meetings, chambers or conferences, you get to know other experts that you can befriend. If you made an interview or collaboration with a person who has a large audience, you could leverage that audience to increase your visibility overnight. Influencer marketing is another alternative to this technique.
Once you have uploaded enough content to establish your online presence, you can take advantage of dozens of different techniques to increase your qualified traffic and make your message reach more people.
Wilson Alvarez is a Technology Evangelist residing in Miami, Florida. With extensive experience in his field, he educates his tribe (you) and enjoys taking his clients to the next level. Gallup says: Mr. Alvarez is an Activator, Futuristic, Relator, Ideation and a WOO!” If you are interested in taking your business to that next level via his Platform Builder Technology, info@wilsonalvarez.com may be the key to that path. You can also reach Wilson Alvarez at 888-945-7550.