Posting without a purpose is just noise. Craft every post with intention.
-Wilson Alvarez
What to Post on Social Media
Many business owners set up their social media accounts but struggle with one key question: what to post. This challenge can become a major obstacle to using social media as a marketing tool. If you’re unsure how to create high-quality, consistent posts, this guide will help you turn confusion into clarity—and content that converts.
How to Decide What to Post
When determining what to post on social media, start with your business goals. Do you want to promote a service, highlight a product, or increase brand awareness?
Post About Products or Services
If your business offers services, post about the benefits, features, and any limited-time offers. If you sell products, share posts that promote new arrivals, seasonal sales, or bestsellers. Always aim to highlight value for your audience.
Use High-Quality Visuals
Photos and videos greatly increase social media engagement. Include relevant images that reflect your message—whether it’s showcasing products or promoting weekend specials. Always include a link to your website so customers can learn more or make a purchase.
💡 Pro Tip: Social media users love videos. Post short, creative clips that demonstrate how your products work or highlight customer testimonials.
Create Consistent Content Across Platforms
A key part of knowing what to post on social media is building brand consistency. Post regularly across all your platforms—Facebook, Instagram, LinkedIn, and others—to ensure a uniform brand voice and message.
Use Scheduling Tools to Stay Organized
Posting manually is fine, but social media scheduling tools like Hootsuite or Buffer help you post consistently across all platforms. Whether you prefer hands-on control or automation, the important thing is consistency.
If you’re new to scheduling tools, check out our guide: Social Media Automation Tools: Streamlining Your Marketing Efforts
Start Posting and Reach New Customers
Social media offers access to billions of users worldwide. The more consistently and creatively you post, the more visibility and engagement your business will earn. Use visuals, stay active, and provide value—and you’ll see results.
👤 About the Author
Wilson Alvarez is a Miami-based Technology Evangelist and founder of Platform Builder Technology. With over 25 years of experience, he helps business owners harness digital tools to grow online. According to Gallup, Wilson is an Activator, Futuristic thinker, Relator, Ideator, and WOO.
📧 info@wilsonalvarez.com | 📞 888-945-7550