Use Social Media Platforms for Business Growth
Social media plays a vital role in how Americans consume news and information. Back in 2016, studies revealed that many people prefer platforms like Facebook, Twitter, and LinkedIn over traditional media. Yet, a surprising number of businesses are still missing out on the power of these platforms.
📌 Internal Link: Need inspiration for your posts? Check out our guide to creating engaging content.
Facebook Is Still Dominant
Facebook continues to be the top platform among online users, with 79% of internet users in the U.S. active on it. Still, it’s important not to overlook other platforms. Many users enjoy a mix of apps like Instagram, Pinterest, Twitter, and LinkedIn for different purposes.
📎 Outbound Link: Get more social platform insights from Pew Research Center.
Mobile Access Increases Engagement
People check their phones dozens of times each day. Easy-to-use apps make it effortless to connect with content and brands throughout the day. Businesses that publish relevant posts and ads where their customers are already active have a clear advantage.
LinkedIn’s Professional Power
LinkedIn offers a space where professionals can share updates, network, and grow their careers. It’s also a valuable platform for B2B marketing, helping businesses gain credibility and build connections within their industry.
Build a Multi-Platform Strategy
Don’t limit your presence to one site. A multi-channel approach allows your brand to be seen by different audiences across Facebook, Instagram, and LinkedIn. Videos, graphics, and curated content help attract more attention and increase engagement.
📌 Internal Link: Want to grow your audience? Explore strategies to build a larger following.