by sm | Jun 1, 2015 | SM Platforms
Unlike visitors from PPC ads, people who find arrive from social media come to your landing page from the top or middle of the funnel, not the bottom of the funnel. Therefore, what works for your PPC landing pages can’t always be applied to your social landing pages....
by sm | May 31, 2015 | SM Platforms, Twitter
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”, said John Wanamaker, a department store merchant, back in the early twentieth century. If Wanamaker had been alive today, he would have been forced to eat his words. It’s never...
by admin | Mar 20, 2015 | SM Platforms
A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to...
by admin | Feb 14, 2013 | SM Platforms
Which do you prefer? Facebook Places and Foursquare are two very different check-in applications that can be used to grow your brick & mortar business. Personally, I would be careful about using either of these if you have a home business. I have an attorney...
