by sm | Jun 1, 2015 | SM Platforms
Unlike visitors from PPC ads, people who find arrive from social media come to your landing page from the top or middle of the funnel, not the bottom of the funnel. Therefore, what works for your PPC landing pages can’t always be applied to your social landing pages....
by sm | May 31, 2015 | SM Platforms, Twitter
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”, said John Wanamaker, a department store merchant, back in the early twentieth century. If Wanamaker had been alive today, he would have been forced to eat his words. It’s never...
by admin | Mar 20, 2015 | SM Platforms
Marketing is no longer about selling—it’s about leading a tribe with a shared purpose. -Wilson Alvarez The Power of Tribes in Modern Marketing “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” – Seth Godin,...
by admin | Feb 14, 2013 | SM Platforms
With Facebook Places, your brand becomes part of your customers’ daily conversations.-Wilson Alvarez Facebook Places vs. Foursquare for Local Business Growth When it comes to Facebook Places vs. Foursquare, both platforms offer powerful location-based tools to help...
