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Instagram, Reaching the Millennials
Instagram is most commonly used by millennials. It is an easy format that is based on pictures and videos and accompanied by short text posts. Some business owners easily overlook the marketing potential Instagram provides. Studies show 81% of millennials between the...
Why Instagram Marketing Matters for Millennials
Instagram is where millennials live—and smart businesses go where their audience already is -Wilson Alvarez Instagram Marketing for Millennials: Why It Works Instagram marketing for millennials is a smart strategy for businesses aiming to grow through authentic,...
Having a Positive Attitude at Work
Fun fact: Nobody likes to work with a downer. Having a lousy attitude at work is going to hurt you no matter how well you do your job. That’s why it’s so important to cultivate positivity—you’ll have a much better shot at getting a job or getting ahead at the one you...
6 WAYS TO IMPROVE YOUR SOCIAL MEDIA LANDING PAGES
Unlike visitors from PPC ads, people who find arrive from social media come to your landing page from the top or middle of the funnel, not the bottom of the funnel. Therefore, what works for your PPC landing pages can’t always be applied to your social landing pages....
Here Are The Reasons Why Twitter Is The Best Social Media Platform For Your Start-up Business
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”, said John Wanamaker, a department store merchant, back in the early twentieth century. If Wanamaker had been alive today, he would have been forced to eat his words. It’s never...
Mobilgeddon: Is Your Website Mobile Friendly?
Mobilgeddon: Is Your Website Mobile Friendly? As of April 21, 2015 your website’s level of mobile-friendliness matters to Google. It is official that Google has added “mobile-friendliness” as a worldwide ranking factor. It’s time to get mobile-friendly to prevent...
The Power of Tribes in Modern Marketing
Marketing is no longer about selling—it's about leading a tribe with a shared purpose. -Wilson Alvarez The Power of Tribes in Modern Marketing “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” – Seth Godin,...
Facebook Places vs. Foursquare for Local Business Growth
With Facebook Places, your brand becomes part of your customers’ daily conversations.-Wilson Alvarez Facebook Places vs. Foursquare for Local Business Growth When it comes to Facebook Places vs. Foursquare, both platforms offer powerful location-based tools to help...