The Dos and Don’ts of Social Media Advertising

Overselling is the fastest way to lose trust. Focus on delivering value first—sales will follow.-Wilson Alvarez The Dos and Don’ts of Social Media Advertising IntroductionSocial media advertising tips can transform your marketing strategy—if done right. For businesses...

Top 5 Tips to Improving Your Business Language Skills

Recent research revealed that businesses that are capable of communicating in a precise and clear manner are more likely to reach increased levels of efficiency and profitability. Business competition has become cut-throat around the world. Business language skills...

The Power of a Business Blog

Research has revealed that 81% of businesses blogs are essential for a successful business. If you don’t have a blog for your business you are missing out on a variety of benefits including broadening your audience, reaching millions of potential customers and more!...

Blogging Every Week

Blogging is a task that many business owners shy away from. Some may think it’s a waste of time or they are not sure why they have to do it in the first place. Blogging is essential to your business since it is responsible for driving traffic to your website,...

Social Media Analytics: Measuring the Success of Your Campaigns

The Key to Campaign Success Is in the Data“The key to successful social media advertising lies in clarity—know what you want before spending a single dollar.”— Wilson Alvarez Introduction Understanding how your social campaigns perform is essential to reaching your...

Reputation Management

Protect and Enhance Your Online Reputation with Our Expertise In today's digital age, your online reputation is a vital asset to your business, acting as a magnet for potential customers and a shield against competition. Understanding the impact of online feedback is...

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Mobilgeddon: Is Your Website Mobile Friendly?

Mobilgeddon: Is Your Website Mobile Friendly? As of April 21, 2015 your website’s level of mobile-friendliness matters to Google. It is official that Google has added “mobile-friendliness” as a worldwide ranking factor. It’s time to get mobile-friendly to prevent...

The Power of Tribes in Modern Marketing

The Power of Tribes in Modern Marketing

Marketing is no longer about selling—it's about leading a tribe with a shared purpose. -Wilson Alvarez The Power of Tribes in Modern Marketing “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” – Seth Godin,...

Facebook Places vs. Foursquare for Local Business Growth

Facebook Places vs. Foursquare for Local Business Growth

With Facebook Places, your brand becomes part of your customers’ daily conversations.-Wilson Alvarez Facebook Places vs. Foursquare for Local Business Growth When it comes to Facebook Places vs. Foursquare, both platforms offer powerful location-based tools to help...