The Dos and Don’ts of Social Media Advertising

The Dos and Don'ts of Social Media Advertising Introduction: Social media advertising has revolutionized the way businesses connect with their target audience and promote their products or services. As an IT consultant venturing into the realm of social media...

Social Media Analytics: Measuring the Success of Your Campaigns

Social Media Analytics: Measuring the Success of Your Campaigns Introduction: In the ever-evolving landscape of social media, measuring the success of your campaigns is crucial for optimizing your strategies and achieving your business goals. As an IT consultant...

Five reasons why it’s advisable to have a business email address with your own domain instead of using a free account

Five reasons why it's advisable to have a business email address with your own domain instead of using a free account Professionalism: A custom domain email (e.g., yourname@yourcompany.com) portrays a professional image to clients and partners, instilling trust and...

Understanding the Different Social Media Platforms and Their Audience

Understanding the Different Social Media Platforms and Their Audience Introduction: In the realm of social media, each platform has its own unique characteristics, user base, and purpose. As an IT consultant venturing into the world of social media, it's crucial to...

How to Create Engaging Social Media Content That Stands Out

How to Create Engaging Social Media Content That Stands Out Introduction: In the fast-paced world of social media, capturing and maintaining your audience's attention is paramount. As an IT consultant venturing into the realm of social media, understanding how to...

The Importance of Having Your Own Dot Com – It’s a Branding Thing

The Importance of Having Your Own Dot Com - It's a Branding Thing In today's digital age, establishing a strong online presence is crucial for individuals and businesses alike. One of the most effective ways to do this is by securing your very own domain name with a...

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6 WAYS TO IMPROVE YOUR SOCIAL MEDIA LANDING PAGES

Unlike visitors from PPC ads, people who find arrive from social media come to your landing page from the top or middle of the funnel, not the bottom of the funnel. Therefore, what works for your PPC landing pages can’t always be applied to your social landing pages....

Mobilgeddon: Is Your Website Mobile Friendly?

Mobilgeddon: Is Your Website Mobile Friendly? As of April 21, 2015 your website’s level of mobile-friendliness matters to Google. It is official that Google has added “mobile-friendliness” as a worldwide ranking factor. It’s time to get mobile-friendly to prevent...

What is a Tribe?

What is a Tribe?

A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to...

Foursquare versus facebook places

Foursquare versus facebook places

Which do you prefer? Facebook Places and Foursquare are two very different check-in applications that can be used to grow your brick & mortar business. Personally, I would be careful about using either of these if you have a home business. I have an attorney...