The Dos and Don’ts of Social Media Advertising

The Dos and Don'ts of Social Media Advertising Introduction: Social media advertising has revolutionized the way businesses connect with their target audience and promote their products or services. As an IT consultant venturing into the realm of social media...

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Working the room!

Working the room!

An Introduction to "Working the Room" Meetings and conventions are exciting times to meet new people and strike conversations. However, this can be a difficult task if you're not accustomed to getting out of your comfort zone. Let's take a look at how to work the room...

The Benefits of Arriving Early to an Event

The Benefits of Arriving Early to an Event

The Benefits of Arriving Early to an Event. It is my opinion that when you arrive early for an event, it can be quite beneficial. In this article I will list five of these benefits and explain why they are important. 1. You are likely to be placed at a table near the...

How to Increase Brand Awareness Using Social Media

How to Increase Brand Awareness Using Social Media

How to Increase Brand Awareness Using Social Media In today’s marketing and advertising realm, your brand is the heartbeat of your business. If your company is fun and flirty, metrics-minded, or start-up centric, it won’t matter unless the essence of your brand is...

Creating your elevator pitch

Creating your elevator pitch

There is no better place in the world to have a captive audience than in an elevator. The person standing next to you on the elevator for the next 30 seconds could be a new client tomorrow. But, you will never know unless you make an impression on the person. How do...

What to do with the business cards you collect

What to do with the business cards you collect

Introduction to "What to do with the business cards you collect" Business cards are great tokens that you might receive at a convention or meeting. However, it is not always clear what is the best course of action once you have them. Let us take a look at what to do...

Making you an expert in your field

Making you an expert in your field

Making you an expert in your field "Some people probably have already reached impressive proficiency in their skills, but they don’t know how to get people to know of them." - Wilson Alvarez How can you become a knowledgeable expert in your field? As you start to...