Instagram is a photo and video sharing app used by millions worldwide. It is a social networking service that allows users to share photos and videos on a variety social networking platforms. Instagram is often used by millennials to communicate with friends, follow their favorite music artists, celebrities, stores and products and share them with their friends.

From a business prospective, Instagram can be a useful tool, especially if you sell products or services that are of interest to millennials. For example, you may own clothing store that is marketed towards millennials. You can post pictures and videos of your products on your Instagram page and your followers will quickly see the post, share it and that one picture can drive an abundance of traffic to your website and your store.

Once you join Instagram, set up a profile and begin posting pictures and videos. Establish about 20 good photos and videos and then begin searching for others to follow. Often Instagram will provide suggestions of people to follow. Instagram also allows you to search your contact list, twitter and Facebook for people already in your network. Including a link to your Instagram page on your website will also help you get followers.

It is well known that people prefer to look at pictures than words. When scrolling down a Facebook wall, it’s the pictures that catch everyone’s eyes. So, Instagram is an excellent place to capture the attention of potential and steady customers.

Always post interesting and valuable pictures and videos on your Instagram account. The quality of the picture and the product you are showing is what will capture the attention of others. If you post pictures of all the sale items at your clothing store on a hanger, it might not get too much attention. But if an age appropriate model is demonstrating how good it looks on people, then it makes customers feel more encouraged to make the purchase.

Instagram is a valuable tool that goes beyond millennials. There are plenty of people who have personal Instagram accounts that have children who are millennials and are seeking products and who are willing to share with their friends. Take advantage of this beneficial tool and attract more customers to your business.

Wilson Alvarez is a Technology Evangelist residing in Miami, Florida. With extensive knowledge in the field, he has aligned himself with the ultimate resources, blogs and aggregates them via this medium & shares them within his tribe. Gallup says: “He is an Activator, Futuristic, Relator, Ideation and WOO!” If you are interested in taking your business to the next level via his Platform Builder Technology, info@wilsonalvarez.com may be the key to that path. You can just dial 305-Computers as well.

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